Head of Brand (m/w/d)

• Brand Strategy & Identity: Define and develop the brand positioning, DNA, values and visual and verbal identity, ensuring a consistent brand experience across all touchpoints.
• Integrated Marketing & Communications: Lead the global 360° marketing strategy across paid, owned and earned media, including PR, influencer relations, social media, e-commerce and digital marketing.
• Content & Creative Direction: Set the creative direction for campaigns, photography, film, editorial and digital content, managing creative partners, agencies and production.
• Brand Experiences & Partnerships: Develop and deliver premium brand experiences, events, launches and strategic collaborations that strengthen brand desirability and client engagement.
• Retail & Trade Marketing: Drive brand expression across boutiques, shop-in-shops, wholesale partners, visual merchandising and trade marketing initiatives.
• Clienteling & CRM: Define and drive the client strategy in close collaboration with the Commercial Director, overseeing CRM, client segmentation, personalised communications and VIC engagement.
• Leadership & Budget Management: Own the annual brand strategy, marketing calendar and budget. Lead and develop a high-performing marketing team of 5–10 people and manage the agency network, ensuring creative excellence and measurable commercial impact.

• Senior marketing leader in fine or high jewellery, watches or luxury fashion
• Proven 360° track record: brand platform, media (paid, owned, earned), content, events, retail scenography and CRM
• Experience leading artistic direction with creative talents and agencies
• Experience deploying marketing across multiple markets (Europe and US) and channels (retail, wholesale, digital)

• Strong aesthetic sensibility and creative judgement, balanced with commercial and analytical rigour
• Refined understanding of luxury codes, storytelling and client experience
• Digital and data fluency: performance media, social, e-commerce and CRM tools
• Credible partner to the CEO, Head of Design, Commercial Director and leadership team
• Inspiring leader able to build and develop a team and manage agencies

• Willingness to travel, with permanent base in Munich 
• German and English language skills
• Established relationships within the luxury, media and influence industries are a plus

Become part of the success story of TAMARA COMOLLI and seize the unique opportunity to take an iconic luxury brand to the next level. This is an exciting opportunity to shape the future of the brand while driving your own professional and personal development.

In addition to an inspiring working environment, we offer attractive benefits, including a public transport allowance, gym membership, BONAGO benefit card, opportunities for professional development and flexible home office arrangements.